Until the second half of the 19th century, wood floors in finer homes were of such poor quality and so unattractive, they had to be covered wall-to-wall. As well-constructed, aesthetically pleasing varnished hardwood floors were introduced, the demand for area rugs increased dramatically. This demand coincided with the demand for oriental rugs and the resurrection of the hand-knotted industry in the Middle East in the last quarter of the 19th century.
At the turn of the 20th century, the trend moved from carpeted floors to hardwoods covered with wool area rugs (sounds like a familiar trend doesn’t it?). At the same time, luxury hotels such as the Waldorf-Astoria and the St. Regis in New York City were springing up all over the country and needed large wool area rugs and fitted carpet for the public areas.
Thanks to the invention and improvement of the power-loom for carpets by the Bigalow brothers, good quality carpet was mass produced and available not only to the rich but to the middle-class as well.
Woven carpet production declined through the late 1920s, and manufacturers struggled during the Great Depression in the 1930s. The Bigalow-Stanford Carpet Co. was formed in 1929 with the merger of Bigalow-Hartford and Stephen Sanford & Sons.
During World War II, most factories converted their machinery to produce materials and equipment for the war effort. After the war, despite the demand for new housing, woven wool carpet was more costly than most families could afford. Some of the larger mills move south to control costs. With the development of nylon and tufted carpet, sales of woven carpet never recovered.
According to The Carpet and Rug Institute, in 1950 only 10% of carpet and rugs were tufted, and 90% woven. Today, 90% are tufted, 2% woven and 8% by other methods.
Today, woven wool carpet is still the choice of discriminating consumers and commercial installations such as luxury hotels, exclusive high-rise condominiums, cruise ships and casinos.