ISSA has announced the launching of a new sales-education program called ISSA Green Cleaning University, intended to help members better understand and utilize green cleaning in their sales activities.

“ISSA and Green Cleaning University will help sales personnel differentiate themselves and their companies in the ever-more-crowded green marketplace while promoting professionalism within the industry, which is a core association goal,” said ISSA Executive Director John Garfinkel. “This is one more benefit in a series of initiatives ISSA has launched to help our members navigate the increasing demands of their customers to help green their operations.”