The conspiracy theorist in me believes that there is a conference once a month, attended by scary, powerful people who decide what fuel prices should be. These are the same folks who keep JFK and Elvis under lock and key and determine what’s fashionable this season in hemline length.
Google Adwords can be one of the best returns for your advertising dollar. Or it could be a huge waste of money. It’s all in how you use it. The ad space is so tiny that every single letter counts.
How
long has it been since you took your last water restoration class? Two
years? Five years? Longer? We’ve talked to dozens of people over the
years who assume that, “I went to water class a couple of years ago, so I remember everything I need to know.” With all the changes in technologies and standards in water restoration, that’s a very dangerous assumption.
Recently the director of operations for a large casino for which I was consulting asked me why their 6-month-old “no-maintenance” floors were looking so bad. Here is where you pause, take measure and wonder whether to sell him your oceanfront property in Arizona or sit him down and explain that there is no such thing.
“It was like I was standing in a horrendous rain storm!”
That’s how Patsy Dellis, imaging services director at Carilion Franklin Memorial Hospital, recalls her first impression when a water line burst one floor above the file storage area she works in.
Check your progress. How’s business? Are you happy with it? Are you better off than you were in January? Are your relationships more rewarding? Is your bank account bigger?
One of the biggest things to remember in advertising is "Do Something Different."
You don't want to be viewed as just another company sending out junk mail. Homeowners get lots of junk mail every week. Getting a postcard from you doesn't excite them—even if the offer is 10 rooms of carpet cleaning for $29.99.
E-mail marketing is wonderful. It's cheap, it's super effective and you can use it to keep in touch with your most valuable asset: your prospects and clients.
