What is a Press Release?

An ICS-worthy press release is information that will help floor care and restoration contractors do their jobs more profitably and professionally.  Press releases for ICS may be used in print and/or online at www.icsmag.com. ICS also features announcements of general interest  to the entire floor care and restoration industry (company mergers, promotions, etc.).

Categories of Information

Industry News – News about manufacturers; distributors; associations; personnel announcements and announcements of general interest to the floor care and restoration industry.

Products, Tools & Equipment – Information about the latest products, tools, technology and equipment available for the professional floor care and restoration contractor.

Breaking News – Up-to-the-minute information on the latest news affecting the industry.

Calendar of Events – Meetings and events of interest to the industry.

Training Track – Training courses and programs available including dates and locations.

Case Studies – Feature articles detailing a job or project from start to finish.

When Will My Release Appear in ICS?

Any release appropriate for the ICS audience will be accepted for consideration. There are no guarantees of publication either in print or online. Press releases submitted to ICS are published according to several factors: reader interest and service; timeliness; subject matter; space constraints and issue themes. It is often difficult to estimate the publication date of any press release to coincide with advertising or other marketing plans.

Getting a Press Release Published

There are no prerequisites for getting a press release published, including advertising. So mentioning your advertising plans is not necessary. But, with the best business-to- business environment in the floor care and restoration industry, ICS is an excellent medium for your advertising message.

Receipt of Issue with Published Release

You will not automatically receive the issue that contains your release.  ICS publishes so many items that such a service would be incredibly time-consuming and expensive.

Tracking Reader Response

Items run exclusively on ICS Online at www.icsmag.com run with as much contact information as you supply, so ICS readers can contact you directly and quickly by phone, fax, mail, e-mail and/or your Web site. Items run both in print and online are assigned a reader service number readers can use to request more information via the Reader Action Card in the magazine or (even better) through the Online Webcard on our Web site. These responses/sales leads can be e-mailed to you weekly and/or accessed online directly with a user name and password that we’ll set up for you. Most readers will want to contact you directly, however, so it’s a good idea to have lead-tracking plans in place to ask phone callers and e-mailers where they heard of you, so that you know it was ICS that prompted the lead.

Submitting Graphics

When submitting a Press Release to ICS, please be sure to include a photo or (preferably) an electronic image. ICS has strict specifications for electronic graphics:

Formats – .tiff; .jpg; Photoshop .eps; Illustrator .eps (CS3 or lower); InDesign CS3 or QuarkXpress 7.0 (please include supporting art & fonts).

Resolution – 300 dpi

Image Size – 6-inches wide minimum (when possible) for case studies or 2 ½ -inches wide for the News and New Technologies section.

E-mailing Files – Please save raster files (photos, etc.) as RGB or grayscale .jpg in order to compress them. Stuff/Zip folders with InDesign, Quark or Illustrator files that include fonts and graphics.

Send Press Releases to:

ICS magazine
22801 Ventura Blvd. Ste. 115
Woodland Hills CA 91364

Or by e-mail to: stoufferj@bnpmedia.com



For Today’s Floor Care and Restoration Professional