A few months ago I commented on the importance of getting creative with ways to enhance both your profile and bottom line (and no, I'm not talking about listing the neighbor's kids as dependents on your tax return).
There are networking groups, local trade associations and business organizations, Internet vehicles and good old-fashioned footwork. Simply put, you're looking to get your name out in front of people who have never heard of you, to make them look, pause, and look again.
Six blocks from my office, a 4-by-12-foot banner recently appeared above a storefront:
"We Treat Reptile Dysfunction"
I've worked in the same area for almost 10 years, and not once did I notice the veterinarian's office located there. Now, I'm pretty sure I'll never forget it.
Successful marketing puts you in front of potential clients and, more importantly, helps you stick in their minds whether they need your services at the moment or not. It doesn't have to be expensive, but it does need to be effective. Get creative and help your message make a lasting impact.
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Now You Can Finally Speak! By Howard Partridge
In the past five months I have shared what networking really is and how it can change your business and life forever. I have shared how you should dress and how to attract successful clients and employees.Isn't it amazing, then, that I have not yet shared what to actually say about your company when networking?
Here's why I have waited until now:
Things to Know
Disaster is good business
FORT MYERS, Fla. -- Flooding in Iowa, tornadoes in Southwest Florida, the Gulf Coast's six-month hurricane season: All generate jobs for disaster cleanup businesses, but so do many smaller misfortunes. "People will say 'I'll bet you're rooting for a storm," said Greg Frith, business development manager for Fort Myers-based FireService Disaster Kleenup.
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State to add items it regulates for smog
SACRAMENTO -- Smog-forming emissions from household items like cleaners and dryer sheets are projected to surpass those from passenger cars statewide by 2020, prompting the Air Resources Board today to expand the list of consumer products it regulates as sources of smog.The proposed amendment covers many common products, including single-use dryer sheets, multipurpose lubricants such as WD-40, carpet and upholstery cleaners, and aerosol glass cleaners.
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Readybot Kitchen-Cleaning Robot Takes on Family Room
PLEASANTON, Calif. -- The Readybot Robot Challenge, a non-profit research group that earlier in the year released a video of their kitchen-cleaning robot prototype, announces a second video. The Readybot prototype, which designers say "looks like a dishwasher, but with arms," is shown rolling into action.
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Our Feature Presentations
Enough With the Whining By Ellen Rohr
The conspiracy theorist in me believes that there is a conference once a month, attended by scary, powerful people
who decide what fuel prices should be. These are the same folks who keep JFK and Elvis under lock and key and determine what's fashionable this season in hemline length.
Google Adwords: Tips Every Carpet Cleaner Should Know By John Braun
Google Adwords can be one of the best returns for your advertising dollar. Or it could be a huge waste of money. It's all in how you use it. The ad space is so tiny that every single letter counts.
What's It Going to Take to Persuade You? By Bill Yeadon
Infomercials have been around for decades and are responsible for selling billions of dollars of merchandise, some of which immediately caused buyers remorse. Recently, by changing just three words, a copywriter set the record for sales of one product.
BLUEline Equipment Co. Unveils New High Pressure Electric Solution Reel
Due to the requests of dealers and end-users, BLUEline Equipment introduces a new
high-speed electric solution hose reel. No more hand cranking that solution hose. The aluminum reel features a paint lock base with 250-foot, ¼-inch hose capacity. This is part number 69-175.
Featured Product of the Month
Omegasonics Ultrasonic Cleaning Saves Time, Labor and Quality
Disaster restoration companies make great attempts at restoring content of homes and businesses following fires and floods. With painstaking handwork-incorporating toothbrushes, cotton swabs, and even toothpicks-every attempt is made to bring such items back to life and usability. But a good 30% - 40% of such content is still lost as such methods often fail. That is, until ultrasonic cleaning methods
are employed; at that point the loss becomes a minuscule 5% to 10%.
"We used to have to clean everything by hand using toothbrushes, Q-tips, fingertips, and rags," says Mark Keller, owner of Steamatic, a restoration company located in Las Vegas. "We had six people in there cleaning and we would do probably 14 or 15 boxes of contents per day."
What's On Your Mind?
"I am taking out a liability policy. My agent quoted me on 100K, 300K and 500k of insurance. I just want to get your insight as to how much should be carried. Right now I'm a single truck operation, mostly residential, and I am doing most of the work.Thanks for the advice"
The Carpet Cleaners Handbook is the most-used training manual in North America for the beginning carpet cleaner. It is written in a plain, simple, and easy to understand style. Complicated topics are reduced to usable field applicable methods. The student and professional alike will go through these chapters understanding the differences between residential and commercial cleaning. $79.95 -
CLICK HERE to purchase. To view our entire product selection for the cleaning industry, please visit AECstore.com
Listen as Jeff Bishop discusses the CPR Study from IICRC!
Association Nation
CFI Goes CSI
While much of America is wildly attracted to the macabre nature of a crime scene investigation, it isn't often one is treated to a windows viewpoint of a trauma scene cleanup. And that is exactly what Gabe Matthews, CFI Chapter Director
in San Diego, has in store for CFI members and friends in July. Gabe has invited one of the leading Crime Scene "sweepers" in the area to share his brief but intimate insights into what can only be described as the ghoulish aftermath of carnage, and the process of sanitizing the scene. While it will certainly not be a flesh fest, do expect to see some of the, shall we say, less desirable aspects of the trauma scene (homicide, suicide, biohazard) clean up process.
BNP Media
22801 Ventura Blvd, Ste. 115
Woodland Hills, CA, 91364
U.S.A.
Advertising Information Evan Kessler, publisher Tel: (303) 255-1263 kesslere@bnpmedia.com
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