- THE MAGAZINE
The size and scope of the study dictates that only a fraction of the study can be reproduced here; see the “ICS Market Study” box at the end of the feature for more information.
The study sample consisted of 1,000 active, direct-request subscribers to ICS Cleaning Specialist who are professional carpet cleaners and smoke/water damage restoration specialists. The sample was selected on an Nth-name basis from the domestic circulation. The study received a 30 percent response rate.
A full 100 percent of those responding are individuals involved in the purchasing decisions concerning truckmounts. Company owners and/or presidents make up 80 percent of survey respondents.
It is important to understand the makeup of the sample responding in any study. The primary business of those responding is carpet cleaning, with 74 percent, while restoration and overall floor care logged 13 percent and 8 percent, respectively (Chart 1). The median number of people employed by responding companies is three, while 22 percent of respondents claim 10 or more employees.
Slide-in truckmount configurations are far and away the most popular with those responding, at 80 percent, while direct-drive or PTO designs made up 30 percent (multiple responses were allowed, as many respondents operate more than one machine). Study respondents operate their truckmounts an average of 1,000 hours a year. Almost 40 percent expect their truckmount to log between 5,000 and 9,999 hours, however, before needing to be replaced. Twenty-five percent expect more than 10,000 hours out of their machine before replacement is necessary.
Heat exchange is cited as the primary heating method by 72 percent of those responding, with propane and fuel heating making up another 23 percent (Chart 2). Almost 45 percent of those responding operate their truckmount at average temperatures between 210 degrees and 220 degrees; only 21 percent operate their machines at an average temperature above 220 degrees.
Fewer than 10 percent of respondents claim to use a secondary heat source; of those, 42 percent use propane, 5 percent use fuel oil, and 53 percent claim various other sources, including diesel, hot water and blower exhaust.
Carpet cleaning is not the only service those operating truckmounts provide. When asked what, if any, additional services they perform using their truckmount, upholstery cleaning was claimed by 98 percent; hard floor/tile cleaning, 45 percent; pressure washing, 25 percent; and duct cleaning, 9 percent (Chart 3).
One is the magic number, as far as wands are concerned. More than 70 percent of those responding claim to use only one wand (Chart 4). Of those operating with more than one wand, 98 percent of the time they are using two; three or more rarely make an appearance.
As stated above, truckmount operators expect their machines to last for a long time, and it shows in their responses concerning their next purchase. Fully 53 percent of those responding are not sure or don’t know their time frame for purchasing a new truckmount. Twenty-six percent plan to purchase a new truckmount in one to two years, with 21 percent expecting to make a purchase in less than one year.
The best way to improve the relationship between a manufacturer and an end-user, in any area, is for each to better understand the other. The ICS Market Study series is opening doors to allow just that.