- THE MAGAZINE
Welcome to ICS Cleaning Specialist magazine’s fifth commissioned market study designed to measure the opinions and preferences of floor care and restoration professionals as they pertain to the use of carpet-cleaning chemicals and equipment. The size and scope of the study dictates that only certain responses can be represented here; see the “ICS Market Study” box at the end of the feature for more information.
The study sample consisted of 1,500 active, qualified ICS magazine direct-request subscribers who have purchase authority for carpet cleaning chemicals and supplies and whose primary business is professional carpet cleaner or smoke/water-damage restoration specialist. The sample was pulled on an nth name basis. The study received a 22 percent response rate.
The primary method used for cleaning carpet cited by respondents is hot-water extraction, both truck-mounted and portable, clocking in at 93 percent.
The body of the study concerns the habits that purchasers and users display when dealing with carpet-cleaning chemicals. Ninety percent of those responding use a traffic-lane cleaner or pre-conditioner, according to the study, while 70 percent use a steam-extraction detergent. Spot and stain removers are employed by 86 percent of respondents. Carpet and fabric protectors are used by 82 percent.
Where companies make purchases can be just as important as why (see Chart II). Local distributors and suppliers lay claim to 68 percent of the purchases made by survey respondents, with another 22 percent coming directly from the manufacturer. The percentage of purchases made at “Big Box” home centers ticked up a percent from last year to 2 percent. The remaining 8 percent of purchases were made from other sources.
The Internet continues to make inroads in the carpet-cleaning chemical purchasing cycle. Twenty-six percent of respondents make carpet-cleaning chemical purchases online, up from 17 percent last year. But just 23 percent plan to use the Internet to make purchases in the future, half that of those surveyed in 2006.
Survey respondents increased the amount of chemicals they choose to keep on hand. Thirty-one percent keep a month’s supply available, while 51 percent stock two to three months’ worth of carpet-cleaning chemicals. Four percent claim to have more than a six months’ supply squirreled away.
To continue to strengthen and build on the relationships between chemical manufacturers and their clients, it is important for both sides to understand why, when and how companies make their carpet-cleaning chemical purchases. If you liked this article, circle 150 on the Reader Inquiry Card.