Cleaning & Restoration Association News

To Your Success: The Carpet Cleaning Triangle Part II: What About You?

October 15, 2001
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Last month we focused on the business owner. This month we'll examine how your company can bring you emotional fulfillment.



The Carpet Cleaning Triangle is often muddied by bad feelings between the homeowner, the carpet cleaning technician and the cleaning company owner. Defining and fulfilling the needs of all three is the key to success in the carpet cleaning and restoration industry.

The end of the day was always my favorite time in business. As I locked the plant for the day, I would often find myself reflecting on what my employees and I had built. I always felt a deep sense of satisfaction and accomplishment. Why?

Sure, my plant was clean, organized and, to me, a thing of beauty. The equipment was well maintained, the production layout was efficient and everything was immaculate. My business was extremely profitable, and my technicians and I were very well paid. Yet, my feelings of satisfaction and joy stemmed from something deeper: Any small business stands for more than the physical, tangible assets and the money gained from those assets.

Your company supplies you with "solutions" in the form of regular income, security and, hopefully, an "appreciating asset," which can be sold in the future to help provide a comfortable retirement. But you need more than the necessities of life. You need - and deserve - "good feelings" about yourself and your business.

You will probably spend more waking hours working in your business than in any other single activity. Obviously, this time invested will have a huge effect, for good or bad, on your emotional and mental health. How can your involvement provide both the financial rewards and the "good feelings" all of us crave as well? Here's how.

We all can use more "family"
People today are really very lonely. Many of the supportive relationships we depended on in the past are gone now. (When was the last time you had an in-depth conversation about anything with your neighbor?) It's important to promote and develop a "family" atmosphere in your company, which will help you and your employees become more productive in business, and feel better about life.

Teamwork pays off big
Families not only communicate, they work together as a team. Teamwork means not only accomplishing more than you can on your own. Teamwork forces everyone in your company to communicate and deepen their relationships, which in turn brings good feelings.

Winning always feels good
Like it or not, you are in a competition with your company; you're not just competing with other carpet cleaners. You are fighting for the loyalty (not to mention the discretionary income) of your prospective customers. Few things match the exhilaration of winning as a team (see point above) in this grand game of business.

Building "something of value"
Its association with financial return and nothing more often demeans the word "value." But your company should be a synergistic blend (the final sum worth more than the combined total of the parts) of people, relationships, and a shared history and culture. And yes, everyone involved in your company should "feel good" about coming to work in the morning.

Giving to others
Charity is a controversial subject. Like other things, we've managed to muck up what was defined so simply almost 2,000 years ago, "There is more happiness in giving than in receiving."

How you choose to give is up to you. It may be as simple as giving good feelings to others through the superb, caring service your company delivers. Or it may be in providing a supportive, caring workplace for your employees, thereby giving them dignity and pride in their life. It is a proven fact that when we help others feel good about themselves, we feel even better.

In the end, values are what count
Roy Disney once said, "When values are clear, decision-making is easy."

When you think about it, all you have of lasting value are the principles you - and your company - stand for. Never allow yourself or your employees to deviate from these ideals and beliefs.

In the end, it is so very simple. Help others find the "good feelings" of pride, accomplishment and satisfaction and at the end of every day you'll find yourself saying, "I feel good!"

Editor's Note: Steve's final installment in this series will bring the "three points" of the Carpet Cleaning Triangle- the customer, the employee and the company owner together in their shared needs and desires.

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