Cleaning & Restoration Breaking News

New IICRC Survey Results Reveal Consumer Trends

October 10, 2002
/ Print / Reprints /
ShareMore
/ Text Size+
VANCOUVER, WA (October 7, 2002) - The Institute of Inspection, Cleaning and Restoration Certification recently conducted a national consumer survey in an effort to understand consumers' awareness of the cleaning and restoration industry. The institute's findings reveal a wealth of statistics that will aid IICRC-Certified Firms in future customer support and satisfaction.

One significant discovery involves the moving industry. According to the survey's results, approximately 20 percent of all surveyed consumers hire a cleaning professional either immediately before or after they relocate. The results may open a window of opportunity for the two home-related industries.

"This is common," says Maryscott C. Tuck, director of training for the American Moving and Storage Association (AMSA). "Contracting cleaning professionals has been and will continue to be a part of the moving process. In addition, consumers, either on their own or through a moving company, will have 'maid service' immediately following move-in to start the new home off as cleanly as possible . . . even the cleanest will become soiled as part of the moving process, dust stirring as a result of long placed furniture being moved, etc."

Options for the two industries to team up may include either referrals or contracts. The first would be for a mover or realtor to simply refer a customer to the cleaning services that are available in the immediate area and allow the customer and the cleaning service to work out times and prices. The second option is for the mover to actually have a standing contract with cleaning services, by which arrangements for the service would be made on behalf of the customer and contract rates would then be billed to the company.

The IICRC sponsored a consumer survey to understand trends and perceptions about the cleaning and restoration industries. Issues ranging from consumer concerns about indoor environmental quality to what they look for in selecting a professional were studied, and dozens of meaningful insights were gained. The results of the survey will become available to IICRC registrants later this year.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive

THE ICS STORE

FinalCover.gif
The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view