Cleaning & Restoration Breaking News

Dirt Devil, O-Cedar Forge Strategic Alliance

Glenwillow and Springfield, Ohio (PRNewswire) -- Royal Appliance Mfg. Co., maker of Dirt Devil® floor care products, and O-Cedar Brands, Inc. have announced a major strategic alliance. The two companies are unveiling a licensing agreement that makes O-Cedar the exclusive licensee of the powerhouse Dirt Devil brand for non-appliance cleaning tools. O-Cedar will introduce a line of mops, brooms, brushes and other associated cleaning tools in a major product launch at the 2001 International Housewares Show in Chicago.

Royal Appliance and O-Cedar have signed a long term licensing agreement that will allow O-Cedar to utilize the Dirt Devil brand on a full line of non-appliance cleaning tools in all classes of retail trade for the North and South American markets. The agreement also affords cross-promotional and cross-merchandising opportunities for Dirt Devil in the closely related vacuum and cleaning tools categories.

This licensing initiative enables O-Cedar to offer their retail partners a choice of brands without settling for a secondary brand marketing presence. The reputation and consumer awareness of Dirt Devil home cleaning products, combined with strong retail distribution and more than $20 million in annual consumer advertising makes the Dirt Devil brand the ideal candidate for entry into mops, brooms and brushes, the company says.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
More Podcasts

ICS Cleaning Specialist Magazine


2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.png


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view