- THE MAGAZINE
Mohawk Industries' CEO Jeffrey S. Lorberbaum said, "This innovative new product adds a whole new dimension to fiber technology, it is unlike anything the industry has seen in over 20 years. It's exciting to find this level of durability, stain resistance, and softness all in one fiber. Our confidence in this product is evidenced by Mohawk's Limited Lifetime Warranty offer for stain resistance."
Mohawk's SmartStrand made with DuPont Sorona polymer is in stores now. This new technology, offered exclusively by Mohawk, promises consumers durability, superior performance, stain resistance, and comfort, along with the confidence that comes from Mohawk, one of the most recognized names in flooring, and DuPont, a leading supplier of innovative materials and technologies.
With SmartStrand made with DuPont Sorona, Mohawk is able for the first time to provide the durability of high-performance fibers with stain resistance that is engineered into the fiber, so it will never wear or wash off, no matter how many times it is cleaned. Mohawk's SmartStrand made with DuPont Sorona polymer is naturally stain resistant because there are no acid dye receptor sites to attract many stains. At the molecular level, SmartStrand carpets made with DuPont Sorona will not allow stains to stay permanently attached to the fiber. This built-in stain resistance reaches new levels of protection, allowing tough stains such as mustard, red wine and cherry Kool-Aid to be removed simply with warm water and a mild detergent, or with Mohawk FloorCare Essentials.
DuPont Senior Vice President & Chief Technology Officer Thomas Connelly said, "We are pleased to partner with Mohawk and are confident that their more than 125 years in the flooring business creates a perfect fit for our new technology. DuPont Sorona is one of the most recent scientific innovations from DuPont, with unique attributes that have never before been delivered to the flooring industry."