- THE MAGAZINE
"Sales in our high-end businesses at Fabrica and Masland continue to show positive comparisons; however, weakness in our home center and factory-built housing markets will result in carpet revenues being approximately 7% below the prior-year level," commented Daniel K. Frierson, chairman and chief executive officer. "While the first quarter is generally the slowest of the year for the carpet industry, typically sales begin to build after January. This trend appears to have been delayed this year by general economic and geopolitical uncertainties, but we expect sales to improve, based on the stronger order entry we have experienced in late March and early April.
"First quarter 2003 margins were negatively affected by lower sales volume, raw material price increases and expenses incurred launching our new Dixie Home product line," Frierson added. "Along with most of our competitors in the industry, we have announced selling price increases beginning in April 2003 to improve margins.
"We addressed sales in our high-end markets in 2002 by intensifying our focus on new product introductions. Despite weakness in most carpet markets, these efforts have had a positive impact on sales levels at Fabrica and Masland. In early 2003, our North Georgia Operations introduced a new collection of products at Surfaces under the Dixie Home name. These products have received significant acceptance in the marketplace, resulting in excellent placement with leading national retailers. We expect this new collection of products to make a sound contribution to our sales and margins beginning in the third quarter."