- THE MAGAZINE
The Institute, which is the consumer product evaluation laboratory for Good Housekeeping magazine, tested nine leading brands of paper towels.
The Good Housekeeping Institute tested the nine brands in a battery of tests, including absorbency, strength, linting and dye-release. Three tests for absorbency (wicking, total absorbency and absorbency of oil) accounted for 60 percent of a paper towel's overall score. Tensile strength and scrubbing accounted for the remaining 40 percent of a towel's score.