Media to the Max



“Where were you and what were you doing when you heard about the iPhone?” Max, my son, asked, reflecting the excitement of the nerd-fest known as MacWorld. Last year Apple CEO Steve Jobs unveiled the do-it-all device purported to streamline entertainment and communication (I think it will also make you a sandwich). At the same time, 150,000 attendees of the Consumer Electronics Show were drooling over cool new toys offering digital TV, games and music via phones, big screens, car sound systems and, of course, faster, smaller, hipper computers.

We live in miraculous times. In a single lifetime the computer has morphed from a warehouse-sized adding machine to a pinpoint chip, which organizes energy waves bounced off orbiting satellites. Wow.

Are you embracing the technology? Or are you digging in your heels like a headstrong mule? Yes, you are going to feel awkward learning something new. However, do you really want to be on the sidelines during these exciting times?

Why Bother?

Entertainment to go. Remember dragging around a Sony Walkman? It was nice to have portable music. However, the gadget was heavy and the music would skip if you skipped, or ran or walked too fast. Max bought me an iPod for Mother’s Day. It has rocked my world! So light, so compact, so easy to use. Listen to, buy and organize your music with a fraction of the energy you used to create a groovy mixed tape in the ‘70s.

Stay in touch. I don’t have to convince you to use a cell phone, do I? You know how handy it is to be able to stay in touch while you are on the go. Consider upgrading your phone to Personal Digital Assistant (PDA) status. Check out a Treo, Blackberry or “smart” phone. The extra features include a camera, email, Internet access, text messaging and the power to take your calendar and contacts with you wherever you go. And, check out the iPhone; it won’t be available until June, but it has me drooling already.

Connect with the big, beautiful, wonderful world. I just returned from the ISH show in Frankfurt, Germany. It is a massive event that shows off the brightest and best plumbing, heating and HVAC equipment on the planet. There was a section the size of Luxemburg devoted to indoor air quality. Did you know that there are electronically managed air cleaning systems which zap germs with UV rays and scrub the fuzz, pollen and other irritating stuff right out of our homes? Check out the cutting edge tech at www.ish.messfrankfurt.com. Why not become the tech-savvy, smart-home cleaning expert?

Those are a few of the benefits of getting turned on to high-tech. If you are dragging your heels, pick ‘em up and dive in.

Turn to a Teen

If you are ready to enjoy the current crop of multimedia technology, but are still something of a technophobe, ask a teenager to coach you on the basics. Kids can figure out any electronic device, and without a manual. They will click and scroll through the menus and discover exactly how cool or lame the device is. This will take a teen about 45 seconds. Ask a kid to show you what does what, and listen to his or her recommendations.

If you are already techno-savvy, maybe it’s time you turned up the volume.

Techno to the Max

A person who understands business basics is better equipped to survive and thrive than one who does not. No bad thing comes from figuring out your assets from your elbow. It is a good thing to discover where the money goes and how to make more of it. I am honored to help people learn business basics, and I always learn something in the process.

My commitment to our mission has made one thing clear: I can’t achieve Worldwide Business Literacy with the handful of clients I am able to personally serve. I must leverage what I do and make this information available on a broader level. There is a reasonable price tag on my time. Is that the same with you and your business? Could you offer advice, tips and information on your Web site, and let your customers know that, if they want personal service, you are ready to serve? Could you offer a simple system for booking a service call online? Sure you could. The business universe is changing and expanding and you might as well enjoy, and capitalize on, the adventure.

The Human Touch

What’s cool about the cleaning industry is that we can never outsource a technician showing up at Mrs. Fernwicky’s home to solve a problem. She may learn about groovy pre-spotters and protectors online, she may book the call on your Web site and she may visit with your call taker over the phone. Still, when you arrive at her door you have the chance to win her heart and her business forever…through face-to-face interaction.

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