Cleaning & Restoration Breaking News

Survey shows optimism for green cleaning despite slowing economy

July 29, 2008
/ Print / Reprints /
/ Text Size+

Bloomington, IN-Tuesday, July 29, 2008-A recent survey sent to approximately 5,000 subscribers of DestinationGreen, the monthly newsletter of The Ashkin Group, indicates the prospect of a recession will not pose a serious blow to the “Greening” of the professional cleaning industry.

Based in Bloomington, IN, the Ashkin Group is an internationally recognized consulting firm working to Green the professional cleaning industry, as well as schools, medical facilities, offices, and other facilities.

Although the majority of respondents reported a cooling economy will cause some end customers to be more concerned about the cost of products rather than whether they are Green, the majority do not believe the slowing of the U.S. economy will have an adverse impact.

“Perhaps it’s because most end customers now know that Green Cleaning ultimately translates into increased value and benefits for consumers,” says Stephen Ashkin, president of The Ashkin Group and Executive Director of the Green Cleaning Network. “This in turn can lower operating costs and has helped lessen the respondents’ concerns.”

The results bode well for those advocating Green Cleaning. Some of the findings include:
  • If the slowing U.S. economy does in fact make end customers more hesitant to select Green Cleaning products, most of the manufacturers surveyed say they will take steps to “push” the sales of Green products-more specifically, clarify and promote the message that Green products are healthier for the environment and building occupants.
  • In yet another response that would suggest the unwillingness of some manufacturers to recoil amid economic woes, about half of the manufacturers surveyed reported that a slowing U.S. economy will not impact the amount of resources, engineering, and time committed by their companies to develop Green Cleaning products.
  • The survey also reported that the majority of the manufacturers will not stop having products Green-certified by certification organizations attributable to costs incurred in the process.
  • Distributors responded favorably in the survey as well. If faced with a slowing U.S. economy, more than 54 percent of the distributors indicated they would promote the benefits of Green products over conventional products when marketing Green Cleaning products.
  • Additionally, more than 50 percent of the distributors indicated a slowing U.S. economy would lead them to increase their Green value-added services.

“It is important to note that just over 62 percent of respondents indicated their belief that private businesses might become the most hesitant to select Green Cleaning products in an economic downturn,” says Ashkin. “But many of the respondents also indicated that government, education, and health-care sectors, all large sectors served by jansan distributors, will actually increase their purchasing of Green Cleaning products regardless of the state of the economy."

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
More Podcasts

ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view