Cleaning & Restoration Breaking News

KaiBusiness Tracking Survey Introduced

Hamilton, OH - January 22, 2009 - Kaivac Inc. is introducing a new professional cleaning industry survey service in 2009: the KaiBusiness Tracking Survey.

The service, which will question cleaning professionals in a variety of market segments, will cover an assortment of industry-related issues. It is designed to help track trends and directions in the professional cleaning industry.

To introduce the KaiBusiness Tracking Survey service, the 2,900 subscribers to Kaivac’s monthly Kai-leidoscope newsletter were asked about their habits and experiences purchasing cleaning equipment online.

Approximately 45 percent of the respondents indicated that in the past year they have purchased cleaning tools, products, or equipment online a “few times or more.”

The product most commonly purchased online was floor-care equipment. This was followed by “accessories and parts for machines I own now.”

Some other key findings of the survey:
  • Thirty percent say they call customer support before purchasing online; however, half say the manufacturer’s or distributor’s Web site has all the information they need to make a buying decision.
  • Most of the purchases online are for cleaning products that are $500 or less.
  • A third said returning a product purchased online was “difficult” while two-thirds reported it was “easy” or “satisfactory.”
  • As to future online purchasing plans, half said they plan to purchase more products online and the remainder said it would be “about the same as it is now.”

“Although this survey did not report a major migration of cleaning professionals purchasing products and equipment online, it does show it is significant,” says Morrison. “It’s a direction that distributors and manufacturers cannot ignore.”

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
More Podcasts

ICS Cleaning Specialist Magazine


2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.png


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view