Cleaning & Restoration Breaking News

IEHA Secures an Option-to-Buy The Housekeeping Channel

Westerville, OH (Vocus/PRWEB ) February 6, 2009 -- The International Executive Housekeepers Association (IEHA) has recently taken their partnership with The Housekeeping Channel to the next level by securing an option-to-buy the popular consumer Web site. The Housekeeping Channel strives to be the Web's most comprehensive storehouse of factual information for consumers and media on achieving a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, news and reviews regarding the latest innovations in the cleaning industry, time-saving systems and motivation, plus practical and technical information validated by a world class Advisory Board of scientists, medical doctors, sustainability, and other experts.

The IEHA plans to exercise its option in October 2009, and then take steps to complete the purchase. Until the purchase is complete, and thereafter, Allen Rathey, HC's Founder and President, will strategize with IEHA and implement mutually-agreed-upon steps to transition the look, feel and intent of HC to serve IEHA's long-term branding and marketing interests. Once the acquisition is complete, IEHA will have exclusive rights to the domain name, trademarks, and all intellectual and other property of the HC. Rathey will be retained in a management capacity during the transition period and beyond, to solidify and further develop the success of The Housekeeping Channel and IEHA.

According to Rathey: "We are excited to be working with the IEHA to further our mission to be the leading consumer housekeeping Website, and to begin a long-term initiative designed to expand awareness of IEHA's role in caring for the public's 'Home Away from Home™' in places such as hospitals, hotels and schools, as well as to directly touch the lives of consumers where they live. As The Housekeeping Channel continues to grow--with approximately 650,000 unique visitors in 2008 alone--we believe it will constitute an effective 'calling card' to the home consumer."

"IEHA is extremely pleased with this remarkable opportunity that will further enhance and validate the IEHA brand to both the industrial and public sectors," says Beth B. Risinger, CEO/Executive Director of IEHA. "This extraordinary decision to move toward purchase of The Housekeeping Channel (HC) demonstrates strong commitment and vision by the IEHA Board of Directors to provide value to its members by directly reaching and influencing the public." According to Risinger, the planned HC acquisition also provides a platform for deepening industry partnerships with the International Sanitary Supply Association (ISSA), the Institute of Inspection, Cleaning and Restoration Certification (IICRC), the Carpet and Rug Institute (CRI), Cleaning Management Institute (CMI), and other organizations interested in promoting excellence and cleaning's positive impact on consumers.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
More Podcasts

ICS Cleaning Specialist Magazine


2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.png


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view