Cleaning & Restoration Breaking News

Kaivac Launches New Web Site

Hamilton, Ohio – June 16, 2009 - After nearly a year of planning and collaboration, Kaivac, Inc., developers of the No-Touch Cleaning system, has launched a completely redesigned and enhanced Web site.

 With a strikingly new, fresh appearance and format, the site was designed and developed by Paul Rathey of Silicon Mask Media + Design.

 Rathey is becoming well-known in the jansan industry.  His company has developed other jansan-related Web sites, such as KaiScience™, which is now part of the Cleaning Industry Research Institute (CIRI), as well as the Web site for the International Executive Housekeeping Association (I.E.H.A.).

 The site actually went live quietly a couple of weeks ago while it was being beta tested.

 No announcement was made at that time, although visitors to such social media sites as Facebook, LinkedIn, Twitter, and others saw notices asking them to visit the new site and provide feedback.

 “This is our fourth Web site,” says Matt Morrison, Kaivac’s communication manager.  “In many ways, each has been a work in progress because we have learned from each one and made improvements.”

 Morrison says that instead of planning the site based on what his company wanted to present online, working with Rathey, they changed their perspective and placed greater emphasis on what a visitor to the site might be most interested in finding.

 With this perspective in mind, new sections were added to this site.  Some of these new sections include: 
  • How We Can Help
  • Savings Guide
  • Hygienic Green Cleaning
  • A greatly expanded Knowledge Base, which includes White Papers, case studies, and other information about the Kaivac system.
 “These new sections not only enhance navigation, but help answer [visitors’] questions,” adds Morrison.  “We don’t want our visitors to search for answers to their questions; we want them to be able to find answers quickly and understand how our products can help them keep their facilities cleaner and healthier.”

 The new site may be viewed by visiting www.kaivac.com.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive

THE ICS STORE

FinalCover.gif
The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.png

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view