Cleaning & Restoration Breaking News

Jansan Survey Looks at Online Purchasing

Fort Worth, TX – September 13, 2009 - An online survey conducted the first week of September 2009 finds that cleaning professionals are using the Internet to research and select janitorial supplies, tools, and equipment to varying degrees.

The survey was conducted by AlturaSolutions Communications, a Chicago-based marketing and communications firm for the professional cleaning industry.

The survey was sponsored by Powr-Flite, a leading manufacturer of professional cleaning equipment, which will be introducing a new Web site later this year that will feature an entirely new e-commerce section.

Ninety-seven people took the four-question survey, which found:
  • Nearly 45 percent of respondents purchase cleaning equipment online “half or almost all the time”; 13 percent said “all the time,” with the remainder indicating “rarely.”
  • The main reason cleaning professionals purchase janitorial equipment online, according to more than 55 percent of the participants, was that they can better compare products and prices; most of the others indicated it was for convenience-“the product is delivered right to my door.”
  • Forty-one percent of the respondents reported cleaning products are less expensive online, revealing important insight into why they shop online.
  • However, nearly 60 percent research a product online but then purchase it through a jansan distributor.
  “We did not ask what type[s] of equipment they [are most likely to] purchase online,” says Rob Godlewski, vice president of marketing for Powr-Flite. “And it does not surprise me that many BSCs research products online, such as more expensive machines, but then purchase them through a distributor.”

  Godlewski indicates that he expects online purchasing to grow, “because this is simply how people shop now; however the add-on services of hands-on training and education that distributors provide cannot be replaced by an e-commerce site.” 

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
More Podcasts

ICS Cleaning Specialist Magazine


2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.png


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view