Cleaning & Restoration Breaking News

Shaw introduces M.A.C. web-based carpet maintenance program

October 30, 2009
/ Print / Reprints /
/ Text Size+

Chicago,IL. – October 6, 2009- Shaw Industries’ Technical Services introduced its M.A.C. Advantage to the professional cleaning industry at ISSA Interclean North America.  M.A.C. (for Maintenance and Cleaning) is a web-based training program for teaching the proper maintenance and cleaning processes for Shaw’s commercial carpet products.

  The MAC Advantage is a convenient and cost-effective plan composed of five key steps:  preventative maintenance, reactive maintenance, daily maintenance, interim maintenance and deep cleaning using hot-water extraction. The interactive program also covers topics such as the science behind proper cleaning, in addition to how to choose carpets that make for easier maintenance. Shaw Technical Services Director Carey Mitchell says that this training program provides a more efficient way to communicate the MAC Advantage to Shaw’s dealers and customers. “The MAC Advantage covers the needs of three unique groups at the same time,” says Mitchell. “It trains our sales staff, our dealers, and the end-users that do carpet maintenance in-house. Additionally, the program is two-fold, meaning that it offers clear instructions for the management team as well as the cleaning technician.”

  The MAC Advantage is available in both English and Spanish. The training program provides demonstrations of actual cleaning procedures and the latest technology in carpet maintenance. It also instructs facility managers on how to implement their own sound maintenance plan and where to find proper cleaning resources.

  The M.A.C. Advantage, recently received the Gold award in “online training” at the annual Horizon Interactive Awards in Indianapolis, Indiana. The Horizon Interactive Awards is a prestigious international competition recognizing outstanding achievement among interactive media producers from all over the world. This award highlights the year’s “best of the best” in interactive media production. This winning online interactive program benefits commercial customers by giving them access to state-of-the-art training in the care of their commercial carpets.

  One of Shaw’s external marketing partners and ad agencies out of Atlanta, Georgia., three squared, entered the competition along with over 2,000 other entries by agencies from around the world. The agency produced the winning project for Shaw’s Technical Services Product Care Group.

  “The Horizon Interactive Awards represent the best of the best from Interactive Media,” says three squared president and CEO Shane King. “We are always pleased to be considered along with other outstanding talent from around the world. Being recognized with this award along with our client partners at Shaw is truly an honor. Our entire team is excited about this program and the impact it is having within the market. Shaw and three squared have worked hard as a team to create a unique program that is engaging, informative and measurable, and this award is a testament to all of our effort and dedication.”

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
More Podcasts

ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.png


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view