Cleaning & Restoration Breaking News

AWCC Changes Name, Scope and Direction

The Association of Wisconsin Cleaning Contactors (AWCC) changed its name to Midwest Cleaning and Restoration Association, Inc (MCRA) on Jan. 1.  The new name better represents the expanding geographic scope of the organization and an expanded offering of programs and services launched in fall 2009 in Minnesota.  Plans to expand further west to Iowa are under development.

  “We saw a great opportunity to serve cleaning and restoration contractors in Minnesota and Iowa with education and services,” said MCRA President Clint Parnell. “Our insurance program with partner West Bend Mutual Insurance Company, is one of the best in the country to meet the unique insurance needs of cleaning and restoration contractors.  We hope to soon offer this program throughout the Midwest.”

  MCRA also offers educational seminars and IICRC certification classes, special registration rates at national conventions, and market member companies to customers through an expanded website on the Internet.

  “During my time as president, I saw the need for greater organization in our industry nationally,” said Past President Craig Kersemeier. “By coming together as state and regional organizations, we have more power to advance the professionalism of our overall industry.  Time had arrived for AWCC to expand beyond Wisconsin.”

  MCRA Executive Director, Jane Svinicki, CAE, credits the leadership of the MCRA Board for the vision to expand the organization’s scope.  “Change is difficult, especially when an organization is already successful.  But our Board made the decision to go forward with the expanded mission and new name, which was supported by our membership.”

  Additional information on membership and benefits will be forthcoming.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
More Podcasts

ICS Cleaning Specialist Magazine


2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.png


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view