- THE MAGAZINE
Rug Summit IV, held in Ann Arbor, Michigan October 7-8 was “a resounding success.” This year, over 70 attendees participated in the bi-annual event, hosted by Centrum Force founders Greg Turcotte and Tom Monahan. With presentations like “Making the Phone Ring Off the Hook,” “Creating an Effective Website and Search Engine Advertising,” and “Employing Affiliate Marketing to Sky Rocket Sales,” this year’s fall conference put surviving and thriving in the current economic climate clearly in its crosshairs.
Centrum Force partner Tom Monahan, commented that this year’s summit focused less on cleaning techniques and more on strategic marketing and business development.
“Since our first Rug Summit in September 2009, each successive conference has been aimed at helping rug washing professionals enhance their businesses. We especially geared this one to include real, tactical practices to implement during these economically challenging times. This wasn’t theoretical blather,” said Monahan, “There was something for everyone to put into action to increase business as soon as they returned to their shops.”
Top Drawer Slate of ProfessionalsAn experienced roster of professionals made presentations to rug pros that gathered from all across North America. Howard Morris, a 35 year veteran of advertising and multimedia production, spoke on how to use video and TV advertising to project a clear identity and strong branding in the marketplace. Gary Arndts, owner of Blue Raptor, a company specializing in Search Engine Optimization (SEO) for the cleaning and restoration business, featured a compelling presentation about making your company’s website pull more response. Since consumers are increasingly looking on the Internet for home-related services, Gary explained the importance of pushing your website to the top of local Google (and other search engine) listings. He then revealed multiple techniques to make it happen.
Centrum Force’s Greg Turcotte reviewed the best computer software to manage rug plant production, while My Partners 247 principal, John Brewer, presented on how to use Internet “affiliate marketing” to increase sales.