Carpet Cleaning Business Management / In My Experience

Thinking About Adding a New Service? Be Prepared…

October 1, 2012
Trans

As a business owner, you may be constantly looking for new ways to generate revenue. You may be trying to find that new line of service to add that would beef up the numbers. 
 
Be careful. 
 
Grabbing onto something new, haphazardly, could do serious damage to your company. Sometimes you can drop the ball when you reach for that shiny object that someone else has. 
 
You started your business with something that you are good at doing. The community knows you as one of the best carpet cleaners. Now, customers want to know if you can do other things.  Some examples would be water damage restoration, fire damage restoration, mold remediation and wood floor refinishing. Expanding your business without sufficient preparation though can bring the whole house down. If you cause serious damage or do a very poor job with one of these new services, your entire reputation is on the line.
 
Do your homework to get prepared. First, do you have the capacity to take on more work? Do you have the right people in place to accept that work? Do those people need training and time to learn the craft? Do you have the right systems in place? Run some test calls through to see how the flow of the customer’s experience would go. Do you have the right marketing plan set in place to give this new service a healthy start?
 
Many times a new service can seem so exciting that you don’t realize that it is a bad decision. You have to make sure that it is a service that makes sense to add to your line. It should be related in some way. A carpet cleaner that also provides at-home oil changes to vehicles doesn’t make sense, right? It’s because it’s not related. A carpet cleaner that decides to become a flooring cleaner and adds tile and wood floor cleaning makes a lot more sense. The important part is to do your research, get prepared and don’t drop the ball you are already carrying. 

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

Recent Articles by Marcus Taylor

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive

THE ICS STORE

FinalCover.gif
The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view