50 Year Anniversary

ICS 50th: Mike Palmer

February 4, 2013
/ Print / Reprints /
/ Text Size+

Mike Palmer is the founder of HydraMaster, having started the company unofficially out of his garage in 1969. He’s recognized as one of the first to manufacture and sell truckmounts nationwide.

How would you best sum up the last 50 years (or the time that you’ve been a part) of the carpet cleaning/restoration industry?

I got to fulfill the American dream – I started a business in my garage and ended up a national and worldwide company with a lot of great people. I was really privileged to help pioneer an industry of cleaning equipment. The people I sold to were also fulfilling the American dream – they were small business people, they were growing – and I think the truckmount gave them some new energy, that they could work better and make more profit. I felt great that I was contributing to other people’s fortune also. I’m glad I could add some value to the industry.

In your opinion, what have been some of the most significant events and milestones to impact the industry over the past 50 years? What about some of the most significant people?

(In terms of significant tools) the RX-20, developed by Cliff Munson. We had a great 20 years of sales with that cleaning head.

(In terms of people) Steve Brandt, my partner who brought some new life to HydraMaster. Mike Roden brought a lot to the industry with great innovation. Lloyd Weaver and Claude Blackburn, too. A lot of innovation also came from the cleaners themselves.

What are some of your fondest memories of being involved in the industry in years past?

All the people that I met in the industry that became good friends.

Moving forward, what do you see in store for the cleaning/restoration industry’s future?

Government regulations. A poor economy for awhile. I feel for the folks that are having the struggle too – this has been a tough time for them and I feel for them. I’ve been through some tough times myself. 

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo