Cleaning & Restoration Association News

Using the IICRC and the cleantrust Service Mark

February 4, 2013
/ Print / Reprints /
/ Text Size+

In March 2012, the IICRC Board of Directors reinstated the IICRC name to the organization and chose the cleantrust as the organization’s service mark. This evolution recognizes our 40-year history and importance within the industry, while keeping the consumer-friendly service mark that will help grow awareness outside of the industry. 

As you make regular updates to your materials, we ask that you please include the updated IICRC branding and the cleantrust service mark. It’s important that our new look and feel is reflected throughout all of our materials. All patches, decals, brochures, etc. are available for purchase through the IICRC Store on

To help explain when to use the IICRC versus the cleantrust, here is a Q&A of the most frequently asked questions:

How do I describe the IICRC and the cleantrust?

Representing more than 54,000 registrants across the globe, the IICRC is an international, non-profit certifying body that sets standards for the cleaning, restoration and inspection industries. To know if a technician has received proper education and training, consumers should look for the cleantrust patch and logo. With the cleantrust logo and patches, IICRC technicians can be easily recognized for their technical proficiency and high ethical standards.

What is the cleantrust service mark?

A service mark is a design/logo used to establish the identity and image of a service. A service mark is still a type of trademark and logo, but is used for services instead of physical products. The cleantrust service mark/logo is the representation of IICRC certification. The IICRC logo is the visual identity for the organization itself. The cleantrust logo presents an opportunity to market ourselves beyond the industry as consumers look for and trust symbols of technical proficiency and high ethical standards. In the coming years, our goal is to have the cleantrust as widely-recognizable and highly-regarded as the Good Housekeeping seal.

When should the IICRC logo be used and when should the cleantrust logo be used?

The IICRC logo will be used by the organization for all industry-facing communication. For example, standards, certification materials and exam materials will all have the IICRC logo. The cleantrust logo should be the dominant logo on all consumer facing materials. However, you will see some instances where both logos appear together to help make the connection; this includes on ID cards as well as brochures developed by the IICRC.

Who can use the cleantrust service mark?

As a service mark of the IICRC, the cleantrust logo should be used by Certified Firms on all consumer or end-user facing materials. Individual technicians are also able to wear the cleantrust certified technician patch on their uniforms, but may not use the logo for advertising or marketing purposes. The IICRC has developed a series of brochures that are available featuring both the IICRC logo and the cleantrust logo to help consumers understand the connection between the organization and its service mark. Additionally, registrant certification cards also have both logos to help explain how the service mark is a symbol of your IICRC certification.

clean trust rules iicrc

For more information, please visit:

The Institute continues to support our industry partners, Certified Firms and registrants by actively refining and implementing improvements to our educational programs, exams, standards and certifications. And I would like to extend a special thanks to the Board of Directors, volunteers and staff for their hard work and focus on strategic planning this last year.

Let’s remember to keep and express love in our hearts, not just in February, but the whole year through.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

Recent Articles by Darrell Paulson

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
More Podcasts

ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.png


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view