Carpet Cleaning Business Marketing / Web Exclusive Features

Fusion Marketing: A Key to Attracting Fresh, Qualified Prospects

Fusion marketing is one of the most powerful marketing strategies you can use and it gives you tons of exposure to new prospects while spending little or no money

Is your cleaning and restoration business still hurting from the recession? Do you get less and less results from advertising and feel like you are chasing new customers? 

During this economic downturn you can actually grow, profit and bring your cleaning and restoration business to a new level of consistently profitable earnings if you stop trying to find new customers with ineffective advertising and focus on your hidden marketing assets. 

What’s a hidden marketing asset? Hidden marketing assets are untapped resources that can bring you a flood of new customers without spending a dime on marketing. My favorite hidden marketing asset is called “fusion marketing.” Fusion marketing is one of the most powerful marketing strategies you can use and it gives you tons of exposure to new prospects while spending little or no money. 

Think of local companies that have the same prospects as you. Here’s a look at some services that might not be in direct competition with your business but that still match your target market:

  1. Plumbing
  2. Mold detection and remediation
  3. Tile care and restoration
  4. Air duct cleaning
  5. Oriental and area rug cleaners
  6. Emergency flood technicians
  7. Basement waterproofers
  8. HVAC
  9.  

Once you have your list, embrace the concept of cooperation and let go of the concept of competition. The goal here is to find ways to piggyback on each other’s marketing. You might print coupons for a discount on your services and give them to fusion partners to give their customers, with you doing the same for them. 

Another example of fusion marketing is having your brochure included in a mailing to the air duct cleaning company’s customers and you mailing their brochure to your customer list. This can be done with e-mail lists, direct mail, store signs, etc. 

Think of fusion marketing as the way to expand your marketing exposure instantly to a large number of prospects that a fusion partner already has. In fact, you can ask your fusion partners to bring you in on jobs and you can do the same for them, increasing the fusion.Chances are you are chasing other leads that other like-minded businesses are also chasing. The purpose of fusion marketing is to have mutual profitability.  

When you fuse with other like-minded vendors, you will spread your reach and influence while reducing marketing costs.  

Want proof that fusion marketing is where it’s at? I know of one restoration and cleaning professional who asked their four fusion partners to send out a promotional e-mail coupon to their customer list. Instead of this e-mail just going out to the restoration and cleaning professional’s list of about 1,000 people, the e-mail went out to almost 9,000 people. Their marketing message was received by 9,000 potential customers and it didn’t cost them a penny in advertising. They got 27 new customers from other people’s lists in just one fast e-mail. 

Fusion marketing is one of the least expensive, underused and most valuable marketing strategies. Get fusing!

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive

THE ICS STORE

FinalCover.gif
The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view