- THE MAGAZINE
Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?
It's a really good idea to have a presence on each of the big social sites for maximum exposure. Participating in social media can give you two big benefits:
1. You can get cleaning clients directly from a visit on your social media site.
2. Having some level of interaction on each of the major social sites may even boost your search engine ranking.
Here are some of my top social site recommendations:
· Facebook: Obviously, Facebook is the undisputed leader in social media. Create a personal profile and a business fan page for your company. Connect with clients and prospects through your fan page by giving advice and telling stories about what's going on in your business.
· Google Plus: This is an often overlooked, yet very important site. Google likes you a bit more when you participate on their sites. Create a personal and business page here too. Google Plus is a must do.
· Twitter: Twitter is great for text messages and shooting links out to other members. It's a great way to get your social media profiles noticed. And you can even set up Twitter coupons to give to clients.
· LinkedIn: If you market to businesses, LinkedIn is a must. It's kind of like a really sweet resume where you can tell everyone about your background and have others give you testimonials. Like other sites, you can upload your videos and pictures.
· YouTube: People love videos. If a picture is worth a 1,000 words, a video is worth 10,000. Create videos of your cleaning system, client testimonials, employee introductions and anything you can come up with.
· Pinterest: Pinterest is relatively new, but its popularity has spread quickly. Since Pinterest is most popular among women ages 20-45, you should consider participating here. Pinterest is all about "pinning" and sharing your pictures, infographics and videos.
· Tumblr: Tumblr is a blogging platform that lets you post articles, images, videos and links to your website. And like other social media sites, you can connect with like-minded people. Lately, Tumblr has been great for SEO on cleaning websites.
The seven social sites above will give you something to get started with. After you sign up for the profiles, you need to connect with people in a meaningful way. Get as many people as possible to follow you by adding helpful content to your social profiles. And most importantly, get them to participate with your social media profiles. Ask for their feedback.
You may have seen easy ways to buy thousands of "likes" or subscribers on Facebook and the other social media sites. You want to avoid doing this because these are often automated systems that are easily detected. Doing this could get your account banned. Plus, thousands of fans with no interaction on your page makes you look bad. Get interaction the legitimate way.
What are some ways to get interaction?
1. Contests:Contests can boost subscribers and create a buzz about your company. In addition, you get the people who sign up for the contest as a future lead.
2. Social proof: You’ll prove to your prospects that others in your city use and love your company. This leads to more people interacting with you.
3. Special offers:Not just discounts, but creative, special offers that your competition isn’t offering. Everyone loves a special offer.
4. Videos and pictures:When a prospect sees your YouTube video or an interesting picture of a job you were recently on, you are positioned wayabove the competition.
5. Referral program:If you have a well-designed referral program, you can get others to recommend you. Hundreds or even thousands of people can see an online referral if it's posted on a social media website.
You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need. And if you really want to hone in on social media, you can spend a little more time. With the potential of getting a handful of brand new clients every week, the time spent can be well worth it.