A Word About Pricing

August 2, 2007
/ Print / Reprints /
/ Text Size+

Frequently, water restoration contractors respond to calls for help on Sundays or holidays. They spend many hours in containment services, and they tie up all their limited assets on a particular job. They usually make numerous trips to the job site to check on the progress of the work, only to decide, after their meager charges are collected some 60 days later, that it simply isn’t worth the trouble.

Their disillusionment is compounded when uninformed clients, who know little about the contractor’s invest-ment in equip-ment, experience and training, complain about pricing. Also, there are a few poorly trained members of the insurance industry who wish to take advantage of restorers’ services, but who fail to appreciate their investment – not to mention the complexities of running a business in gen-eral.

The disillusionment contractors experience arises from the fact that they may not be rewarded adequately for the time and energy they expend. Too often, however, this frus-trating situation is of their own making, because they fail to charge for all their services and because, due to inadequate itemization, they are unable to justify their charges in the eyes of those who were not on the scene when the water was “five feet high and risin’.”

The purpose of this article is not to establish prices for the industry, but to bring out a few very important considerations in estab-lishing a company’s pricing policies.

The disaster restoration service business is a peculiar one. We are dedicated to helping people in the midst of life’s most traumatic circumstances, but we’re still profit-making members of the free enterprise system. People bless our arriving with manpower and specialized chemicals and equipment. They describe in glowing terms how wonderful we are while they’re standing in several inches of water watching us go to work.

However, when everything is high and dry and life is back to normal, we occasionally see a metamorphosis rivaling that of Dr. Jekyll to Mr. Hyde. Suddenly, their savior becomes a “price

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

Recent Articles by Jeff Bishop

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo