- THE MAGAZINE
“Advance continually strives to be the leader in the floor cleaning equipment market, and has expanded our communication platform in social media,” said Steve Dick, Director of Marketing for Nilfisk-Advance. “As we work toward our goal of being the best source of knowledge for cleaning information, social media is another way for us to share important technical and industry information with our customers at a moment’s notice.”
The Advance Smart Cleaning blog “provides a comprehensive industry tool, designed to help users increase productivity and deliver the tools needed to produce efficient cleaning results. With floor and surface cleaning tips, strategies and technology advancements, the Advance Smart Cleaning blog assists users in achieving superior clean standards, no matter what the application. Focusing on significant industry issues, the latest studies affecting these issues, and green cleaning solutions and equipment, the Advance Smart Cleaning blog provides the information needed to reduce cleaning costs while satisfying environmental and cleanliness goals.”
In addition to the Smart Cleaning blog, Advance takes the customer’s experience to the next level with its Twitter and Facebook pages. Users can personally interact with Advance by becoming a fan on Facebook or following Advance’s Twitter page. From there, users can comment on posts and tweets or ask application-specific questions, ensuring a direct, personal response from an Advance representative. With quick product updates and news on what’s happening at Advance, users have immediate access to the latest information.
“With the addition of these useful resources, Advance is enhancing its customer service with quality information and unprecedented levels of industry resources,” added Dick.
For more information, visit the Advance Smart Cleaning blog at www.advance-us.blogspot.com.