MoreTwo surveys, one formal and one less formal, were discussed in the latest issue of “DestinationGreen,” the monthly newsletter of The Ashkin Group, the janitorial industry’s leading advocate for Green and sustainable cleaning.
According to Jeff Pease, Senior Project Manager for The Ashkin Group, a Boston Consulting Group survey released earlier this year reported that despite the downturn in the economy, “more shoppers deliberately sought [out] and purchased Green products in 2008 than in the year before.”
The study also revealed that even in tough economic times, consumers are willing to pay more for environmentally preferable products than they were in the past.
According to Jeff Pease, Senior Project Manager for The Ashkin Group, a Boston Consulting Group survey released earlier this year reported that despite the downturn in the economy, “more shoppers deliberately sought [out] and purchased Green products in 2008 than in the year before.”
The study also revealed that even in tough economic times, consumers are willing to pay more for environmentally preferable products than they were in the past.
