- THE MAGAZINE
LeBlanc will be responsible for managing Bona’s marketing and advertising for the distribution channels in the United States and Canada. In her new role she will work with Bona’s director of marketing and product management, retail marketing manager and creative manager.
“Bona’s success and growth in the past year has required us to reinforce our marketing department,” said Chad Nordhagen, director of marketing and product management. “Ilene’s industry experience will strengthen our core marketing and sales functions, while her technical experience will allow us to continue with innovative retail marketing initiatives.”
LeBlanc comes to Bona with 15 years of marketing and management experience in the healthcare, athletic equipment and water industries. Most recently, she held a marketing manager position at Henry Pratt Company, managing the company’s communications and product promotions.