- THE MAGAZINE
Lincolnwood, IL, USA, August 25, 2009 -- The needs of today¹s cleaning industry are wide and varied, and this year¹s ISSA/INTERCLEAN North America has been specially designed to help business leaders meet those needs‹offering access to the most valuable contacts available to help businesses succeed, including many top executives and technical experts not normally seen in the field. The event will bring together more than 650 exhibitors, virtually countless networking opportunities, and more than a little fun to the show floor at McCormick Place South, Chicago, IL, USA, October 6-9.
In addition, ISSA has scheduled another powerful educational conference, featuring sessions in economic forecasting, leadership in tough times, sales savvy, infection control, diversification, doing more with less, and, of course, green cleaning.
The latest proof of ISSA¹s desire to keep its members informed and on top of customer hot buttons can be seen in a brand-new educational attraction located right in the middle of this year¹s exhibit hall: the Green Connections Center. Here, you¹ll witness the association¹s commitment to bringing together science, cleaning, and the impact of cleaning on occupant health, manifested in round-the-clock live demos in a fully functional mock restroom. There¹ll be a mock classroom here as well, to help showcase ISSA¹s latest initiative to research a clean standard for K-12 schools.
The Green Connections Center will also contain a Green Product Showcase, an easy-to-take-in display of the very latest cleaning-industry innovations. (Visit www.issa.com/gc to review the new technologies featured in this area.) There will also be a Resource Library in the center, offering case studies, white papers, and research results from players across the industry that you can take back to the office for your team to review.
Plus, the center will feature information on the new ISSA Green Cleaning University (GCU), a sales-education program designed to help sales professionals gather the necessary skills to assess a customer¹s operation and provide the right environmentally preferable solutions. Those who pass GCU¹s exams receive the designation of ISSA Green Cleaning Professional.
It takes just one good idea to change your business, which is why ³Bright Ideas² is the theme of this year¹s show. ISSA/INTERCLEAN North America 2009¹s keynote speaker, Donny Deutsch, has made a living out of finding the absolute best ideas to help businesses, and he¹ll share these ideas on October 8, at 8:30 a.m. In addition to helping a number of Fortune 500 companies launch groundbreaking campaigns, this legendary ad man has interviewed the top entrepreneurs from nearly every field of business on his show, The Big Idea With Donny Deutsch, to discover what moves helped them conquer an array of business challenges. For more details on Deutsch and his energetic and on-point presentation, visit www.issa.com/keynote.
ISSA will also feature a session‹sponsored by Activeion Cleaning Solutions‹with none other than former NFL coach Mike Ditka on October 7, at 8:45 a.m. In The Leadership ACE‹Attitude, Character, and Enthusiasm, ³Iron Mike² will impart his wisdom regarding exactly what it takes to lead your team to success against any odds as well as how to personally evolve into the leader that companies seek today.
And that¹s just the beginning. When it comes to the full line-up of education at this year¹s show, you¹re bound to find the solutions you¹re looking for. If sales is your focus, check out Become a Rainmaker, Even in a Drought Market, or take in Economic Forecast 2010‹What the Future Holds, with renowned economist and TV commentator Alan Beaulieu. If cash flow is a concern, you won¹t want to miss Unlocking Trapped Cash With Dead Stock Planning or Turning Buyers Into Investors.
Also scheduled are many customer-focused sessions that your top people should attend to help get inside the minds of every valued account, from infection control and green cleaning to finding out where facilities professionals are looking to cut costs. Try Frugalisms: Creative Concepts in Facilities Leadership, for instance, to help you understand the hot buttons of in-house customers.
Further, there¹ll be an entire track of green sessions at the educational conference, designed to help you determine how sustainable your own organization can become as well as how to prepare customers to meet LEED-EB: O&M requirements and many other corner-office green requests.
Of course, you might also find your next bright idea simply by talking to fellow attendees, which is why ISSA has expanded networking opportunities at this year¹s event. In addition to the popular All-Industry Networking Lunch‹on Tuesday, October 6, at noon, with Chicago Board of Trade veteran Maxine Shapiro speaking on The Power of Making a Connection‹there will be a new Show Floor Roundtable Lunch, right in the exhibit hall, on Thursday, October 8, at noon.
To assist you in working the show more efficiently, ISSA has programmed each seminar and networking event at www.issa.com as well as in the registration process, so you can download them right into Outlook. This option helps you plug your show schedule right into your PDA. Plus, the interactive exhibit directory at www.issa.com/exhibitors helps you review companies you want to visit and contact to set up appointments. In addition, there will be new Laptop Stations right on the exhibit floor, at Booth 367, allowing you access to your office so you can continue to do business throughout the week. Just bring your laptop and plug in to gain Internet access.
To make the most of your time at ISSA/INTERCLEAN, don¹t forget the complimentary option to set up your own private meetings with customers or peers at the Show Floor Meeting Rooms, also found at Booth 367. It¹s where you can sign up for one-hour slots to do business without being too far from your next appointment.
This year, ISSA celebrates the 10-year co-location anniversary with the International Executive Housekeepers Association. The Association of Residential Cleaning Services International convention will also return to ISSA/INTERCLEAN in Chicago.
ISSA¹s newest co-location partner will be the Building Service Contractors Association International, which will host a special Executive Seminar program October 9, open to distributors. Not only will you find top management education here, but you¹ll also network with the leaders in contracting and distribution. This session will feature Smith Bucklin CEO Henry Givray and executive trainer Art Turock, sharing cutting-edge business-growth strategies for today¹s cleaning executive. For more information, visit www.bscai.org.
Many distributor buying groups and associations will be present at this year¹s event as well, some hosting their own member events during the week. In addition, ABM Industries will again host its distributor and supplier appreciation event‹one that impacts many ISSA members‹in conjunction with ISSA/INTERCLEAN.
ISSA is also working with the Healthy Schools Campaign to host a special Educational Facilities Day on October 9, providing special sessions and exhibit-hall demonstrations to help today¹s strapped schools manage cleaning operations toward healthier, greener outcomes.
For more information on The ONE SHOW for the cleaning industry, visit www.issa.com/show, and to receive a sneak preview of the ³Bright Ideas² offered at this year¹s event, visit www.issabrightideas.com.