Cleaning & Restoration Association News

Business Building and Hands-on Training

January 15, 2004
/ Print / Reprints /
/ Text Size+
Cleaners get hands-on at a carpet repair clinic
CFI members from the Central Coast, Northern California and Nevada Chapters came together for a "Regional Education Day" at Gillespie's Abbey Center in Fairfield, Calif., a day of business building and hands-on workshops. Host Monte Hoover provided a catered lunch for all who attended.

The morning program began with a panel of CFI members sharing their successful marketing strategies with the attendees. Panelist Scott Miller of Elegant Thread Cleaning shared his latest issue of his company newsletter that had generated jobs the day after it dropped in the mail. Ambassador Cleaning Services' Albert Ong shared two similar ads and explained why one was outperforming the other by more than five times. Monte Hoover shared some of the cooperative marketing ventures that his 75-year-old company uses to generate a strong flow of new business.

Prochem's Tim Baker leads a hands-on upholstery cleaning demonstration
IICRC instructor Steve Marsh was the featured speaker of the day. Steve shared the concepts behind "Relationship Marketing" and showed how any company can dramatically increase the quality, value and cleaning frequency of their best carpet-cleaning clients. Steve operates one of the most successful owner-operator companies in the nation, and he shared some of the tools and strategies that have helped him to create his part-time operation that pulls in full-time dollars.

CFI Executive Director Michael Perras shares some carpet repair knowledge
The afternoon program was hands-on workshops that covered upholstery cleaning by Prochem's Tim Baker, carpet repair by Mike Perras, and spot removal techniques by CTI's Darrel Fronczak. The cleaners who attended mentioned how impressed they were with what they learned, and how they would be able go back to their businesses and implement the ideas right away.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
More Podcasts

ICS Cleaning Specialist Magazine


2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo