Cleaning & Restoration Breaking News

CFI's convention speakers promise diversity

August 16, 2001
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CFI Annual Convention & Trade Show slates speakers

When professional carpet cleaners converge Aug. 30-Sept. 1 in San Diego for CFI's annual Convention and Trade Show, event organizers are promising a speakers list second to none.

According to CFI secretary/treasurer and event co-organizer, this year's cadre of speakers will offer cleaners everything they'll need to get a business started or to improve the profitability of an existing enterprise. On tap are: Barry Costa -- "Having a Purpose For Your Business." Costa shares insight and strategies for avoiding being overwhelmed by your business, and remembering what's important in your life.
Cecile Bereal -- "Coaching A Winning Team." The key to a successful company is being able to create a successful team. Bereal brings the experience of more than 20 years of executive and management coaching to this presentation on how to create your winning team.
Keynote speaker Dan Wheeler -- "Creating The Perfect Selling Environment." As a host on QVC, Wheeler will present secrets that he has mastered to create the perfect selling environment, and how you can use them to create a surge in your own sales.
Joe Goodman -- "Mentor Program." With more than 35 years experience in the industry running a highly profitable and successful cleaning company, Goodman, owner of Mark the Carpetbagger, will share his systems and ideas that have made him what he is today.

Breakout sessions include:
Aaron Groseclose -- "Indoor Air Quality." More than 40 million Americans suffer from allergies due to bio-pollution. Learn to treat the homes of allergy sufferers and market your services to this overlooked and valuable segment of the population.
Craig Jasper -- "Hardwood Floor Care." Hard surface installation is at an all-time high, and hardwood floors are being put into more and more high-end homes. Jasper presents some easy techniques to care for this specialty hard surface.
Tim Baker -- "Advanced Spot Removal."New techniques and tips on removing the toughest spots and stains, taught by one of the best in the industry.
Lisa Wagner -- "Oriental Rug Cleaning." Rug sales are booming, and more and more nightmare rugs are coming to cleaners. Wagner will explain which rugs will give you the most problems, and which ones you should just turn and run away from.
Tom Hill --- "Building A Successful Carpet Cleaning Company." Here's a detailed plan for building a highly successful carpet cleaning business.
Joe Goodman -- "Passing Your Company On To Your Family." Many cleaning companies are "family businesses" by necessity. Learn the elements of creating a business that your family enjoys, and how to pass it on to your kids.
Steve Marsh -- "Success Strategies for the Owner/Operator." Learn the important differences of being successful as a small business vs. big, and the unique strategies for staying small but successful.
Jack Doxey -- "Mediating Conflict & Creating Teamwork In Your Company." Teamwork is a key component of company growth and profitability. Discover the secrets of creating a company with employees who work well together, and how to handle conflicts successfully.

Other speakers and topics include Richard Campanaro, It's About Time (A Time Management Session); Fritz Thompson, Franchise System Secrets; Omar Spitani, What Business Do You Have On The Internet?; and Patrick Moffett, Mold and Mildew Mitigation.

For more information on the convention visit

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