- THE MAGAZINE
Dave Keiter, owner of Yellow Van Cleaning in Kearney, Neb., won a 1999 Jaguar XK8 convertible as part of competition put on by Piranha Marketing during the company's annual Boot Camp in Phoenix, Oct. 23-27.
The "Better Your Best" competition was developed by Piranha Marketing to show its members how to use marketing and advertising to best reach their clients. Competitors put three consecutive months from 2001 against three months in 2002, submitting documentation to show their growth from one year to the next. Yellow Van Cleaning increased its total revenue by 48 percent, more than any other competitor.
Keiter was also awarded with a Piranha Marketing Industry Ambassador position.