- THE MAGAZINE
HOUSTON -- Shaw Industries, Inc. (NYSE:SHX) and Shell Chemicals have introduced a new CORTERRA carpet line, which combines durability and stain resistance with luxurious feel, excellent performance, anti-static properties, and most importantly, easy care.
The launch of the CORTERRA carpet, initially developed for the apartment replacement and builder markets, is the result of a multi-year development program between Shaw (www.shawinc.com) and Shell.
"It has always been a trade-off for this segment -- either durability or stain resistance," Mark Tucker, builder marketing manager for Shaw, says the attributes of the CORTERRA products have been sought by the residential property management market for years. "Now, by offering a product that combines these characteristics, owners and managers of multi-family housing will have more options for cleaning instead of replacement."
Shaw's CORTERRA carpet line is the first BCF carpet introduced in the U.S. based on Shell's CORTERRA Polymers, the raw materials used in the carpet face fiber, and Shell's trademark for polytrimethylene terephthalate (PTT), a thermoplastic that can be spun into fibers and yarns that are durable, inherently stain resistant and easy to clean.
Carpets made with CORTERRA Fibers offer a combination of stain resistance and durability. They have nylon-like wear performance without the need for chemical stain treatments and complicated cleaning procedures. Most stains, including mustard, iodine and hot coffee, can be removed with hot water and are dry within a few hours. Moreover, CORTERRA Fiber's stain resistance offers an ease of maintenance and reduced need for replacement.
"This carpet is a testament to the commitment both companies had to bringing an unprecedented new product to market," said Barry Cristea, business manager, CORTERRA Polymers, Shell Chemical LP.
For more information on Shaw's CORTERRA carpets, call (800) 441-7429. For technical information on CORTERRA, call (888) CORTERRA or visit www.corterra.com.
Headquartered in Dalton, Ga., Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest manufacturer of tufted broadloom carpet. Shaw sells carpeting and rugs for residential and commercial applications throughout the United States and exports to most markets worldwide.