Cleaning & Restoration Breaking News

Dirt Devil, O-Cedar Forge Strategic Alliance

January 4, 2001
/ Print / Reprints /
ShareMore
/ Text Size+
Glenwillow and Springfield, Ohio (PRNewswire) -- Royal Appliance Mfg. Co., maker of Dirt Devil® floor care products, and O-Cedar Brands, Inc. have announced a major strategic alliance. The two companies are unveiling a licensing agreement that makes O-Cedar the exclusive licensee of the powerhouse Dirt Devil brand for non-appliance cleaning tools. O-Cedar will introduce a line of mops, brooms, brushes and other associated cleaning tools in a major product launch at the 2001 International Housewares Show in Chicago.

Royal Appliance and O-Cedar have signed a long term licensing agreement that will allow O-Cedar to utilize the Dirt Devil brand on a full line of non-appliance cleaning tools in all classes of retail trade for the North and South American markets. The agreement also affords cross-promotional and cross-merchandising opportunities for Dirt Devil in the closely related vacuum and cleaning tools categories.

This licensing initiative enables O-Cedar to offer their retail partners a choice of brands without settling for a secondary brand marketing presence. The reputation and consumer awareness of Dirt Devil home cleaning products, combined with strong retail distribution and more than $20 million in annual consumer advertising makes the Dirt Devil brand the ideal candidate for entry into mops, brooms and brushes, the company says.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo