Association News

Discover the Wealth

July 12, 2002
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Hundreds of professional carpet cleaners, restoration specialists and industry suppliers from across the country will be in attendance at the CFI/PCUCA Joint Convention and Trade Show, "Discover The Wealth," in Sacramento, Calif., Aug. 15-17.

The Carpet & Fabricare Institute has gained the reputation of putting on the best program for professional cleaners in the industry, and this summer they team up with Professional Carpet & Upholstery Cleaners Association to create an even larger event.

Program topics will cover every aspect of creating, running and enjoying a successful cleaning company. Mold-related topics will include legal changes affecting our industry, environmental issues to take into consideration when cleaning, and emerging opportunities. Hot profit centers will cover add-on services in areas from hard surfaces and rugs to specialty fabrics and textiles, and how to price your services so they increase your overall numbers. Team topics will look at how to identify and create happy, sales-generating crews.

Family topics will examine how to contribute to successful marriages and family time while dealing with a growing (or struggling) company. Marketing topics cover creating turnkey new business, repeat business and referral systems. Technical topics will look at important IICRC standard changes and hands-on spotting and specialty work. Service topics will cover "no-fail" happy client creation and successfully handling prospects on the phone to get the job. Big picture topics look to deal with structuring your company so it allows you to create your ideal personal lifestyle, as well as creating escape plans if you want to eventually sell your company.

Some of the featured speakers scheduled include Joe Polish, Barry Costa, Tom Hill, Larry Cooper, Jim Holland, Patrick Moffett, Doyle Bloss and Steve Marsh, as well as several successful cleaning company owners who will share their secrets on solving many of the current frustrations plaguing many in our industry. Additionally, financial success consultant Dan Lacy will share not only strategies for maximizing cash flow, but also the key steps necessary to success when approaching a bank for money needs.

For more information on the "Discover the Wealth" Convention and Trade Show, call (888) 227-9127 and ask for Linda.

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