Cleaning & Restoration Breaking News

Eating the Scenery

July 10, 2009
/ Print / Reprints /
/ Text Size+

KALISPELL, Mont. -- If you have a carpet cleaning business, it's not too likely that people without carpet are going to be impacted by your advertising. Seems a tad obvious, but if you look at your advertising, what media it appears in, who it gets sent to (say you advertise to an entire zip code – regardless of the media), then there is a return on investment opportunity for you.

There's something to fix, improve and hopefully, spend better on. Even if you spend the same amount of money on ads, if they are focused better, your return on investment (ROI) should improve. Think of it like a slot machine. If I showed you a slot machine that would give you $2 for every $1 you put into it, how many dollars would you put into it? DUH, right? Want the whole story?

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
More Podcasts

ICS Cleaning Specialist Magazine


2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo