- THE MAGAZINE
There's something to fix, improve and hopefully, spend better on. Even if you spend the same amount of money on ads, if they are focused better, your return on investment (ROI) should improve. Think of it like a slot machine. If I showed you a slot machine that would give you $2 for every $1 you put into it, how many dollars would you put into it? DUH, right? Want the whole story?