Cleaning & Restoration Breaking News

Eureka Announces New Partnership, New Product Line

June 3, 2002
/ Print / Reprints /
ShareMore
/ Text Size+
BLOOMINGTON, Ill., May 31 /PRNewswire/ -- The Eureka Company is teaming up with The Susan G. Komen Breast Cancer Foundation and the Canadian Breast Cancer Foundation (CBCF) in a campaign called Clean For The Cure. One dollar of the purchase price of every WhirlWind LiteSpeed goes to the Susan G. Komen Breast Cancer Foundation up to a $250,000 maximum.

Eureka also includes Breast Cancer Awareness cards in every LiteSpeed package. The cards offer helpful information consumers can use as a guide for breast self-examination.

Eureka is getting involved in other ways as well. Extensive advertising is letting consumers know about WhirlWind LiteSpeed products and the company partnership with the Komen Foundation. Eureka will participate in several different Komen Race for the Cure events in the United States and in a Canadian Breast Cancer Foundation CIBC Run for the Cure event. In these cities, race participants may nominate one breast cancer patient they feel would benefit by receiving free home cleaning service for a year. The winner will also receive a new WhirlWind LiteSpeed vacuum. The drawing will be held 30 days after each race to select the winner from all the nominations received in that location.

Chief Operating Officer Cennert Steffen introduced the Clean For The Cure Campaign by saying, "Eureka has searched for a new partnership with an organization that touches the lives of our customers, employees and our families. Breast cancer has affected many of our co-workers, friends and family members. We can wear the pink ribbon with pride, knowing that the sale of the products we manufacture will generate money to raise awareness and fight this disease."

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
More Podcasts

ICS Cleaning Specialist Magazine

Cover Image

2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo