Cleaning & Restoration Association News

Ground Hogs, Valentines and More

February 6, 2003
/ Print / Reprints /
/ Text Size+
February is one of those odd, overlooked months that seem to take on a space-saving role, helping to support the calendar year while the more glamorous months primp and prep for their entrance.

That’s unfair, untrue and downright un-American. February has its own claims to fame: It’s short. It’s patriotic (Lincoln’s birthday, Washington’s Birthday and President’s Day. Take that, Fourth of July!). You like quirks? Try this on: February is the only month in which we celebrate an oversized squirrel and a martyred saint within two weeks of each other.

ICS Cleaning Specialist’s February issue contains much of what you’d expect, and some of what you wouldn’t. Regular columnists Steve Toburen, Bob Wittkamp, Joe Domin, Armand Taddeo, Tom Hill and Lee Zimmerman all make an appearance. Long-time contributor Bob Merkt returns after an extended absence. Combined with the latest association news, industry updates and tools and equipment, February sounds like it’s on pretty solid ground.

But wait, there’s more. Due to a few unforeseen production difficulties (the technical phrase for “oops”), some segments of the Website Locater that appeared in December 2002 did not come through as clear as we expected (read: blank). Therefore, we decided to re-run the section in its entirety, along with a few new additions. The locater is a terrific reference guide for those Internet-savvy individuals looking for industry information.

The highlight of the issue, however, is the inaugural ICS Carpet-Cleaning Chemical Market Study. This is the magazine’s first foray into the world of research sampling, and it turned out rather well, if I may say so. The study put 20-plus questions dealing with the purchase and use of carpet-cleaning chemicals to 1,000 professional carpet cleaners and restoration specialists. The results may surprise you.

That’s it. Short and to the point, just like February. Tune in next month when we address Spring Break, St. Patrick’s Day, skinny skiing and all the other wonderful benefits that March has to offer.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo