How to Remove Red Wine Stains

September 2, 2009
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Hi there, and welcome. If you want to learn simple, step-by-step professional techniques to remove stubborn stains, you have come to the right place.

Let’s say you show up to the job and the client has a red wine stain. First, assure her she called the right company, as you are a red-wine removal expert, and you will do everything within your power to remove the stain using science, training and high-tech equipment.

Red Wine

Ask the customer to show you the stain. As though you are a doctor diagnosing an illness, tell her she has a specialty situation. Tell her what you charge to remove this “cancer” and that you can do it right now.

Wine is an organic substance and should be treated with a two-part oxidizer.

“I know this is a lot of money, and I would be more than happy to help you find a cheaper company, but 95 percent of the cleaners out there won’t be able to get this out.”

Let her know that if you can’t improve the situation by 90% there is no charge. “Mrs. Jones, would you like me to help you today?”

Step 1. Apply Part A first; this is the oxidizer. The oxidizer needs to be absorbed into the fiber. Be sure to remove any excess moisture from the carpet yarns by blotting with a dry towel prior to treatment.

Consider charging top dollar for a wine stain only if it is the only work the customer wants taken care of. There is usually potential for more work, so ask for it.

If they haven’t had their entire home professionally cleaned in the last twelve months, suggest that now is a great time and, if they allow you to do it today, you will throw the stain in for free.

Step 2. Apply Part B. This is the alkaline activator.

Let’s say you would have charged $229 to remove the wine stain. Cleaning the whole home, on the other hand, nets you $539. That’s a $310 increase and a win/win for you and the customer. They save $229, and you increased the profit for the company $310.

Step 3. Agitate with a tamping brush or carpet rake; you can see the product working.

Remember to ask your customers questions. “Did you use anything to try to remove this stain?” “How did it happen?” “How long has the stain been there?” “What are your expectations?”


Share with the customer this is a specialty stain that is not going to come out with regular cleaning. This stain will need the proper science in order for it to be removed.

Tell the customer you will do your best, but you can’t guarantee the stain be 100-percent removed. If you improve the situation by 90 percent, would she be happy?


In life and your job, always give a 100 percent. Rise to the occasion, give it all you got; you will be glad you did no matter what the outcome.

Here is how to remove red wine. For this example we’re using Prochem’s Stain Rescue, but there are many other excellent products out there.

If the stain doesn’t come out, repeat steps 1-3.

Good luck!

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