- THE MAGAZINE
The IEHA plans to exercise its option in October 2009, and then take steps to complete the purchase. Until the purchase is complete, and thereafter, Allen Rathey, HC's Founder and President, will strategize with IEHA and implement mutually-agreed-upon steps to transition the look, feel and intent of HC to serve IEHA's long-term branding and marketing interests. Once the acquisition is complete, IEHA will have exclusive rights to the domain name, trademarks, and all intellectual and other property of the HC. Rathey will be retained in a management capacity during the transition period and beyond, to solidify and further develop the success of The Housekeeping Channel and IEHA.
According to Rathey: "We are excited to be working with the IEHA to further our mission to be the leading consumer housekeeping Website, and to begin a long-term initiative designed to expand awareness of IEHA's role in caring for the public's 'Home Away from Home™' in places such as hospitals, hotels and schools, as well as to directly touch the lives of consumers where they live. As The Housekeeping Channel continues to grow--with approximately 650,000 unique visitors in 2008 alone--we believe it will constitute an effective 'calling card' to the home consumer."
"IEHA is extremely pleased with this remarkable opportunity that will further enhance and validate the IEHA brand to both the industrial and public sectors," says Beth B. Risinger, CEO/Executive Director of IEHA. "This extraordinary decision to move toward purchase of The Housekeeping Channel (HC) demonstrates strong commitment and vision by the IEHA Board of Directors to provide value to its members by directly reaching and influencing the public." According to Risinger, the planned HC acquisition also provides a platform for deepening industry partnerships with the International Sanitary Supply Association (ISSA), the Institute of Inspection, Cleaning and Restoration Certification (IICRC), the Carpet and Rug Institute (CRI), Cleaning Management Institute (CMI), and other organizations interested in promoting excellence and cleaning's positive impact on consumers.