- THE MAGAZINE
“Working with our PR firm in Atlanta, we’ve developed a rapid response process to get the word out to consumers, through local television and daily newspapers, about the benefits of using IICRC-certified firms,” said Ruth Travis, chairman of the IICRC Marketing Committee. “When water damage from weather-related conditions occurs, IICRC-certified firms in the area are contacted to assess their willingness and availability to participate in a media interview. Then we pitch the story to the media.”
The IICRC is a certification registry that develops and monitors educational programs and standards for the inspection, cleaning and restoration industry.