Cleaning & Restoration Breaking News

IICRC Responds to America's Frigid Temperatures

February 6, 2003
/ Print / Reprints /
/ Text Size+
VANCOUVER, WA - January 2003-- When recent extreme cold weather struck many areas of the nation, the Institute of Inspection, Cleaning and Restoration Certification responded as the authority on the subject of pulling the pieces back together for home and business owners. With the aid of local television, radio and newspapers, the IICRC provided up-to-the-minute, credible guidelines on water damage restoration caused by broken water pipes.

Beginning with the Southern states, the Institute took immediate action. The media were notified that the Institute of Inspection, Cleaning and Restoration Certification (IICRC) had prepared updated water restoration guidelines for homeowners, and that the Institute also had a network of IICRC-Certified professionals available for interviews to get the right information to victims. Similar efforts were made in all other affected states to provide water damage advice as the situation needed.

"Working with our PR firm in Atlanta, we've developed a rapid response process to get the word out to consumers, through local television and daily newspapers, about the benefits of using IICRC-Certified Firms," explained Ruth Travis, Chairman of the IICRC Marketing Committee. "When water damage from weather related conditions occurs, IICRC-Certified Firms in the area are contacted to assess their willingness and availability to participate in a media interview. Then we pitch the story to the media. Positive results so far indicate the process will be a big success, and victims of natural disasters can get their homes and lives back in order sooner."

The Institute of Inspection, Cleaning and Restoration Certification is the certification registry that develops and monitors educational programs and standards for the inspection, cleaning and restoration industry.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo