- THE MAGAZINE
The commercial spots run once per morning, between 6:00 a.m.-10:00 a.m., Eastern Standard Time, November 28-31, December 5-8, and December 12-15. Check your local listings to determine which channel airs CNN Headline News in your area.
In addition to raising awareness of the cleaning industry, ISSA hopes the TV commercial will draw attention to its members as the main providers of commercial, institutional, and industrial cleaning products and services in the United States. The commercial encourages people to visit www.issa.com, the association's Website, where consumers can look up ISSA members in their areas. As many as 115,000 people visit issa.com each month looking for products, services, and industry information.
The commercial, created by Broadcast News Corp., Addison, TX, reminds consumers that "Millions of men and women take pride in keeping your world clean." It goes on to encourage consumers to contact ISSA to learn how the association's world-class members are working to create a healthier world and to learn more about the cleaning industry overall.
"ISSA works hard to bring together the various groups representing the cleaning industry to create a common voice for the profession, and this is a great opportunity to remind U.S. consumers of the value our collective industry brings to their lives every day," says ISSA Executive Director John Garfinkel.