Jani-King will sponsor the NASCAR Busch Series by launching an advertising and promotion campaign that coincides with the NASCAR racing season. The company will be the primary sponsor on the #12 Chevrolet car for six NBS events in 2002. The company will act as an associate sponsor for all other races in 2002.

The commercial cleaning franchise company and commercial cleaning provider will also produce television and radio commercials featuring former NFL quarterback Terry Bradshaw and NASCAR driver Kerry Earnhardt.