- THE MAGAZINE
The survey was conducted by AlturaSolutions Communications, a Chicago-based marketing and communications firm for the professional cleaning industry.
The survey was sponsored by Powr-Flite, a leading manufacturer of professional cleaning equipment, which will be introducing a new Web site later this year that will feature an entirely new e-commerce section.
Ninety-seven people took the four-question survey, which found:
- Nearly 45 percent of respondents purchase cleaning equipment online “half or almost all the time”; 13 percent said “all the time,” with the remainder indicating “rarely.”
- The main reason cleaning professionals purchase janitorial equipment online, according to more than 55 percent of the participants, was that they can better compare products and prices; most of the others indicated it was for convenience-“the product is delivered right to my door.”
- Forty-one percent of the respondents reported cleaning products are less expensive online, revealing important insight into why they shop online.
- However, nearly 60 percent research a product online but then purchase it through a jansan distributor.
Godlewski indicates that he expects online purchasing to grow, “because this is simply how people shop now; however the add-on services of hands-on training and education that distributors provide cannot be replaced by an e-commerce site.”