Breaking News

Jansan Survey Looks at Online Purchasing

September 15, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

Fort Worth, TX – September 13, 2009 - An online survey conducted the first week of September 2009 finds that cleaning professionals are using the Internet to research and select janitorial supplies, tools, and equipment to varying degrees.

The survey was conducted by AlturaSolutions Communications, a Chicago-based marketing and communications firm for the professional cleaning industry.

The survey was sponsored by Powr-Flite, a leading manufacturer of professional cleaning equipment, which will be introducing a new Web site later this year that will feature an entirely new e-commerce section.

Ninety-seven people took the four-question survey, which found:
  • Nearly 45 percent of respondents purchase cleaning equipment online “half or almost all the time”; 13 percent said “all the time,” with the remainder indicating “rarely.”
  • The main reason cleaning professionals purchase janitorial equipment online, according to more than 55 percent of the participants, was that they can better compare products and prices; most of the others indicated it was for convenience-“the product is delivered right to my door.”
  • Forty-one percent of the respondents reported cleaning products are less expensive online, revealing important insight into why they shop online.
  • However, nearly 60 percent research a product online but then purchase it through a jansan distributor.
  “We did not ask what type[s] of equipment they [are most likely to] purchase online,” says Rob Godlewski, vice president of marketing for Powr-Flite. “And it does not surprise me that many BSCs research products online, such as more expensive machines, but then purchase them through a distributor.”

  Godlewski indicates that he expects online purchasing to grow, “because this is simply how people shop now; however the add-on services of hands-on training and education that distributors provide cannot be replaced by an e-commerce site.” 

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

cover_image

2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo