Matrix Super EncapSoil Plus from Jon-Don "removes the toughest stains. From ketchup to fruit juice and from coffee and wine to tomato-based foods," the company said.

"I like to call encapsulation ‘shampooing on steroids," Jon-Don instructor Jeff Cutshall said. "The process consists of chemicals designed to surround soil particles and trap - or encapsulate - tem so they stand away from carpet fibers. Once these chemicals take hold of the soil and the area is dry, all it takes is a vacuum to spirit away encased dirt."