Articles Tagged with ''marketing''

Surprising Social Media Trends

It’s estimated that 93% of marketers use social media in some way for business purposes
December 4, 2013

We’ve covered social media here before and how crucial it is to growing your business and attracting new customers, but according to a recent story on Buffer, it may be much more impactful than we all give it credit for.


Read More

Innovative Marketing and the Five “M’s”

The first thing you want to have in your plan is a goal.
November 29, 2013
When most cleaners think about marketing and especially “innovation,” they’re focused on the next “strategy” or tool rather than taking an overall look at their marketing approach.
Read More

Fusion Marketing: A Key to Attracting Fresh, Qualified Prospects

Fusion marketing is one of the most powerful marketing strategies you can use and it gives you tons of exposure to new prospects while spending little or no money
July 3, 2013

Is your cleaning and restoration business still hurting from the recession? Do you get less and less results from advertising and feel like you are chasing new customers?


Read More

Using E-mail Marketing to Convert Prospects and Keep Clients

Learn what e-mail newsletters can do for your business
March 13, 2013

E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your cleaning business.


Read More

Target Your Advertising with Every Door Direct Mail

October 1, 2012
Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
Read More

Professional Carpet Systems (Superior, CO) Nabs Business Award

June 6, 2012
At the annual Superior, CO Chamber of Commerce Awards Dinner in June 2012, Professional Carpet Systems (PCS) and owners Shawn and Anna Bisaillon were recognized as this year’s Independent Business of the Year.
Read More

The Four "M's" of Marketing

April 2, 2012

Are you breathing a sigh of relief that winter is finally over? Are you relieved that now your phone is ringing? While the doldrums of winter and the lack of phone calls is still a recent memory, let me encourage you to avoid the same trap next year by ramping up your marketing while you are busy.


Read More

How to Prosper in Tough Times

March 1, 2012
These are tough times. This “Great Recession” has ripped apart families, foreclosed on countless homes and destroyed the net worth of millions.
Read More

The Phenomenal 747 Business Model - Part II

February 13, 2012

Last month I shared the first part of my 747 Business Model, the 7 core areas of life. I shared the one and only reason your business exists: to help you achieve your life goals.


Read More

Love Those Dry Erase Boards

January 4, 2012
Twelve years ago, I was cleaning a commercial carpet and I was intrigued by all the dry erase boards all over the office.
Read More

Multimedia

Videos

Image Galleries

The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

cover_image

2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo